The Internet is an international, virtual place where people will likely use Google (or a similar search engine) to find the most relevant information on a subject. This means that if you’re thinking of creating or updating a website, it’s vital that you take SEO into account.
You must ensure that your new pages are formatted correctly and optimized, so they get high in the search engine rankings, even if their content is written in a different alphabet. Failure to do this will mean you lose out on customers from both the search engines and the social media platforms.
What is SEO, and when did it come to the limelight?
Search Engine Optimization (SEO) is a marketing strategy designed to raise the visibility of an internet website or page in search engine results.
SEO dates back to the 1990s when Sergey Brin and Larry Page founded Google. They were both PhD students at Stanford University in California and wanted to create a better search engine than those that existed at that time. The first version of Google was released in 1998 and was called Backrub because it analyzed the backlinks between websites (the number of links pointing to each website).
Effect of SEO on Website Localization
Because SEO is always done at an early stage in the lifecycle of a website, you might think that it doesn’t matter much when creating, translating or localize the site. But this isn’t true.
Localizing a site involves more than just translating text and making sure your URLs work in another language. It’s about ensuring you’ve structured your code correctly and included everything you need to ensure that Google can read and understand your content.
What Is the Importance of SEO To Website Localization?
SEO is vital for all websites but crucial for local websites. You must optimize your site for that market if you’re looking to attract people in a specific market.
Here are some reasons why:
- Targeting the local customers and widening local base.
- Improving the overall customer experience by providing audience with native experience.
- Helping users attain/maintain a steady international growth.
- Helping companies increase traffic on their websites.
- Helping boost sales and thereby, increase return on investment.
How To Create a Website That Search Engines Love
The first thing to remember is that you can’t build a site with SEO in mind and then go back and make it pretty. Your website needs to be a holistic project; the design, content and structure all need to work together.
How do you optimize your website? Various elements contribute to a high-ranking page in a SERP, such as:
- Knowing your audience.
- Creating an outline of your website.
- Writing your content.
- Adding images.
- Using keywords naturally.
- Linking internally and externally.
Your Trusted SEO Localization Partner
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