Localizing your app nowadays is a must!
It’s not about translating the app to various local languages, but to localize each and every translated version. Localizing the app means to study the market very well, know its culture, traditions, habits…etc. Then you need to make sure that the team who will be responsible for localizing the app should be local native from the same background. This will help you to avoid any kind of mistake like choosing a word or a picture that might be inappropriate in this country.
Contentech is providing you with an info-graphic that shows some statistic that will give you insights about why & when you should take the decision to localize your app. Check it from HERE