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Is App Localization the Key to Conquering International Markets?


What Is App Localization?

Super Useful Tips to Follow During the App Localization Process

How Using App Localization Is Lucrative for Your Business Expansion

The Final Thoughts


Do you aspire to render your mobile application into a global product that provides an equally stunning user experience for international customers? If yes, you need to adapt your app to the languages and cultures of your target regions to ensure its global success. According to a study by Distomo, localizing apps results in an increase of 128% in downloads per country, and a 26% growth in revenue for each country.

Yet, achieving success in foreign markets requires more than just translating the app’s content. It might be a bit easy to make your app available on popular app stores like the Apple Store or Google Play., but it is quite challenging to make it accessible in various languages. This is where mobile app localization comes into play to curate your app’s experience and interface for your target regions, achieving your business expansion goals and skyrocketing your conversions. 

In this blog post, we will explain what application localization is, as well as the benefits it offers, offering super useful tips on how to successfully localize your app to resonate with the preferences of your target markets. Let’s get started!

What Is App Localization?

App localization is the process of adapting every single detail in your app to the specific language and culture of your target market, including text, images, videos, audio, and design. Localization is meant to make your target customers feel that the app was originally developed with them in mind to increase customer loyalty and satisfaction while achieving wider reach. 

The process of app localization goes beyond mere translation. It is about addressing all the cultural, linguistic, and technical nuances of the target markets to meet the requirements of your intended audiences.

Nevertheless, the app localization process must be preceded by an initial stage called internationalization. Also called I18N, internationalization refers to the preparation and development of your app to be adjustable for multiple languages. After the process of internationalization, translators take over the localization process without having to get back to the technical team or app developers for maintenance. The stage of internationalization includes adapting your app for all the target region’s cultural aspects such as dates, currencies, and cultural references.

Golden Tips for App Localization Process

Before proceeding with your app localization, it is crucial to follow these best practices to reap the best outcomes:

  • Do Market Research and Target Audience Analysis

Conducting thorough market research ahead of the initiation of your app localization process is essential. This involves analyzing the target market’s demographics, cultural preferences, language requirements, and competitors. By understanding the target audience, developers can make informed decisions regarding the localization strategy and prioritize the necessary adaptations. Moreover, studying your competitors and knowing their strengths and weaknesses will help you understand the unique needs of your target audiences.

  • Localize Content and Visual Elements

The localization process extends from the translation of your app’s content to the adaptation of user interface elements, menus, buttons, notifications, and in-app text. It is crucial to hire professional translators who are native speakers of the target language to ensure accuracy and cultural relevance. Developers and localization specialists should adjust visuals, such as images, icons, and colors whenever needed to align with the local culture and preferences.

  • Adapt Functionalities and User Experience

The adaptation of functionalities and user experience to suit the target market is also a core part of the app localization process. This may involve incorporating local payment methods, optimizing the app’s performance for the target market’s devices and networks, and adjusting features to align with local regulations or cultural norms. By providing a seamless and intuitive user experience, linguists and developers can enhance user satisfaction and engagement.

  • Spend More Time on Testing and Quality Assurance

The testing and quality assurance process is vital to ensure the success of the localized app. Localization engineers should conduct rigorous testing in the target market to identify and resolve any localization-related issues, such as incorrect translations, layout problems, or cultural insensitivities. Testing should include functional testing, linguistic validation, and user feedback collection to guarantee a flawless user experience.

  • Perform Ongoing Updates and Maintenance

App localization is an ongoing process that requires regular updates and maintenance. Localization specialists should continuously monitor user feedback, app store reviews, and market trends to identify areas for improvement and implement necessary updates. This iterative approach ensures that the localized app remains relevant, up-to-date, and aligned with the target market’s evolving needs and preferences.

The Lucrative Impact of App Localization

App localization plays a crucial role in business expansions and conquering international markets. Since the App Store is available in 175 regions and 37 languages, and Google Play supports translating apps into around 51 languages, localizing your app is your ticket to engage with your target customers and take your business to overseas markets regardless of whether it is Android app localization or IOS app localization. The following are some of the major benefits of app localization for your business:

  • Cultural Adaptation and User Experience

By providing a localized user experience, you can overcome language barriers and create a more engaging and personalized experience for international users.

  • Increased Market Reach and User Acquisition

App localization significantly enlarges the prospective customer base and helps attract and retain users from different regions. This increased market reach can lead to higher user acquisition rates and revenue generation potential.

  • Competitive Advantage and Brand Perception

Localizing an app demonstrates a commitment to the target market and its users. Providing a culturally relevant experience gains you a competitive advantage over competitors who do not invest in localization. Localized apps are more likely to be perceived as trustworthy and credible, enhancing the brand image and reputation in international markets.

  • Higher Conversion Rates and Revenue Growth

App localization has a direct impact on conversion rates and revenue growth. Localized apps can effectively communicate the app’s value proposition in your target audience’s native language, leading to higher conversion rates.

  • Enhanced App Store Visibility and Discoverability

Localization allows your app to appear in search results for relevant keywords in the target market’s language, increasing its chances of being discovered by potential users. Additionally, localized apps are more likely to be featured in app store recommendations and top charts.

The Final Thoughts

App localization is an indispensable strategy for conquering international markets. Applying the globally approved practices in your app localization process helps you cement your presence in your target regions and take your business to the next level. 

With its remarkable record of achievements within the MEA region and beyond, Contentech has placed itself among the most trustworthy language service providers in the world. At Contentech, we offer first-rate multilingual content solutions in over 100 languages. Our app localization team are native speakers with in-depth knowledge of the language and culture nuances to help you make your app travel to the world. Contact us right now!

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