Translation and localization company Contentech are once again extending their global reach – albeit this time in a more physical than verbal fashion.
The Egyptian-based company will be represented at the huge 10th Annual GALA Conference in Boston, USA from March 13 to 16, 2018. As a trade organisation for the language sector, the Globalization and Localization Association (GALA) gives a platform to world leading authorities in the industry, allowing them to impart knowledge and share the latest trends with delegates.
Out Business Development Manager, Ibrahim Ali, who will attend on behalf of Contentech said: “The GALA conference is one of the largest events in the international translation, localization and interpreting calendar and we are delighted to be attending.
“As you would imagine, it’s also a marvelous networking opportunity with delegate numbers growing every year. But then so is the industry, considering that in 2016 the global language industry was reckoned to be worth around $40 Billion (USD) with the language technology industry alone estimated at €29 Billion.”
Keynote speakers during the popular four day GALA event at the city’s Sheraton Boston Hotel include Dr. David DeLong, President of Smart Workforce Strategies and Research Fellow at MIT and Phil Shawe, Co-Founder/Co-CEO of TransPerfect.
Meanwhile, the leading company within its sector in both Africa and the Middle East, Contentech has been helping large companies expand into targeted localized world markets for more than two decades now.
It does this by providing expert research on, for example, local needs and fashions, habits, manners, language (including idioms) and culture in general. This allows foreign company executives to better understand and access lucrative business opportunities within their chosen sector, as well as allow their brand to integrate more fully into a particular geographical community.
Mr Ibrahim Ali added: “Africa in particular is viewed as an important emerging market for many multinational countries. This isn’t surprising when you consider that, according to the World Economic Forum on Africa, only two per cent of Africans used smart phones in 2010; by 2020 that figure is expected to increase to 50 per cent. That’s a huge jump by anyone’s standards and shows why the world’s business focus is increasingly turning to Africa.
“But then, take the worldwide language services market as a whole. It’s been growing by 5.52 per cent annually according to a recent Common Sense Advisory study, after it surveyed 100 top language providers. And there’s no reason to believe it’s going to slow down any soon. Quite the opposite in fact; the projected growth for 2018 at a 6.5 to 7.5 per cent increase is even higher.”
Although they provide services for all industries when requested, Contentech specialises in particular sectors such as IT, Telecoms, Medicine, Electronics, Legal & Financial and Life Sciences.
Their translation and localization reach includes both hardware and software technology such as mobile applications, websites, apps, games, subtitling and electronic documentation.
Languages the company specialises in include Arabic, Farsi, Afrikaan and more unusual African tongues such as Swahili, Zulu, Somali and Sethoso.
For more information on Contentech and to take a look at the services the company provides, see the website www.contentech.com today.