Game localization is the process of customizing a game to make it appropriate for international markets. As a country/region will have its own language(s), set of laws as well as cultural preferences and sensitivities, the game will have to make multiple changes to its software, hardware and design to meet these needs.
There are many different aspects to game localization. While game translation in terms of language, is the main component there are others. Game imagery, audio material, packaging and even certain rules of the game may be altered to meet the local laws as well as the culture.
Effective game localization goes beyond the technical and legal requirements of a country. It also serves to enhance the game experience.
It requires a complete understanding of the cultural views and language nuances to ensure gamers feel at home while playing their game, instead of feeling bewildered by aspects too foreign to them.
The process of Game Localization involves several main steps:
We offer a wide range of services from the beginning to the end of content localization. You are assured a complete service package with us.
However, we specialize in effective translation, which involves an in-depth understanding and experience of the culture.
We understand that there is more to a language than just the technicalities of vocabulary and grammar. Each language is ripe with culture, history and nuances that only those who truly understand.
A small misuse of a word or humour that is “lost in translation” can create major misunderstandings and barriers between cultures, which do not happen with us!
Language translation forms the large part of game localization, which includes the translation of gaming text, audio recordings, manuals and parts of visual imagery.
Having expert linguists who are not only fluent, but who understand the nuances of the language creates a game that blends effortlessly into the region it enters.
If you’re ready to seize the opportunities available in the Middle East and Africa for your business now, we can meet your translation and localization needs. Get in contact to find out how and learn more.